The much hyped histogram is one of the worst tools to use for exposure determination —unless all You shoot are pictures of grey walls.

Using free and cheap materials to make decent photographs that present products in a good light: a quick-and-clean alternative to the quick-and-dirty snapshot approach.

Q: ‘When is the best time to photograph a building?’
A: ‘When it looks its best.’ (When its shape, volume, and depth are beautifully rendered.)

‘It’s about noon and all the lights are on in here. What do you need all those flashes for? There’s plenty of light in here…!!’

‘Uhh…Then why is the photo pitch black??’

Depictions of distorted buildings due to converging verticals are hardly uncommon nowadays, even in quality publications. Nevertheless, the compromising of a building’s aesthetics in such a manner is hardly acceptable, especially when divers methods and tools are available for the photographer to avoid perspective distortion and the disharmony it introduces into a composition.

A light meter that has reflective (spot) metering is a boon for High Dynamic Range Imaging: using it to find the correct exposure for the brightest and darkest areas in a composition, it streamlines the bracketing required for this popular multi-exposure technique.

One of the elemental parts of the Disciplined Approach to commercial image making is the recce. Getting acquainted with a location and its environs helps the photographer immensely to obtain images that are both pleasant and effective.